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Fakery affects science and social information and the two have become highly interactive globally, undermining trust in science and the capacity of individuals and society to make evidence-informed choices.  Ironically, drivers of fake science are embedded in the current science publishing system intended to disseminate evidenced knowledge, in which the intersection of science advancement and reputational and financial rewards for scientists and publishers incentivize gaming and, in the extreme, creation and promotion of falsified results. In the battle for truth, individual scientists, professional associations, academic institutions and funding bodies must act to put their own house in order by promoting ethics and integrity and de-incentivizing the production and publishing of false data and results.

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