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Here are four personalization tactics B2B sales and marketing teams can use in an ABM campaign.

Todd Forsyth, chief marketing officer of Merits Technologies and former senior vice president of digital marketing at Dell, was at his best when he said, “To focus on the customer and deliver a personalized experience, you need to leverage all aspects of marketing collectively in a single approach. While Forsyth is not specifically referring to account-based marketing, his quote is more than applicable to anyone leading or considering running an ABM campaign.

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