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Organizations that are keen on maximizing the value of their relationships with their most valuable prospects must incorporate a key account management strategy. 

Key account management is a business strategy that aims to get the most out of the relationships between a company and its most important customers. By focusing on these key accounts, businesses can make more money, make their customers happier, and get an edge in the global market.

You are focusing on one big customer rather than running behind multiple customers. Customer retention is critical for key account management, where KAM focuses on building strong customer relationships, both digital and human touch. Digitally savvy accounts can be easily approached and served by using technology.  

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