While you think of closing a sale, your brand messaging also matters the most, as 60% consumers likely to make purchase decision based on it.
Looking forward to 2024 and beyond, it is evident that the nurturing of leads will become increasingly significant in boosting B2B sales growth. In fact, according to HubSpot Research, companies that have perfected their lead nurturing abilities rake in 50% more sales-ready leads at a cost that is 33% lower.
With our experience, Vereigen media has seen the results in B2B sales with lead nurturing. Here, I will try to explain why, and how? Lead nurturing plays an important role in 2024 calendar with some of our tested effective strategies which will help you turn your leads into revenue.
The Power of Lead Nurturing
Nurturing Lead means how does one develops a long-term relationship with a potential customer. To keep your business in your prospect’s mind, you can share valuable information through more relatable user centric content, offers can work too! This makes them build trust which eventually affects their purchase decision.
However, it is not only sending few emails; rather it involves creating a personalized multi-touch experience addressing each unique need and pain point felt by each lead.
Lead nurturing can boost sales opportunities for businesses by up to 20% as opposed to non-nurtured leads, as per the Oracle.
One thing to mention here is Timing! When are you approaching and percentage of active buyers in the market? Different sales cycles have different volumes of buyers and volumes of adding a new customer.
In the Times of Informed Buyer
Being an Informed Buyer is good, but it can be an also add to the effort of your sales team. More than 67% of buyer’s journeys are now a part of digital platforms.
It means that when a lead contacts your sales team, they are already knowledgeable about your product, competitors and market place. They want a partner not just a vendor.
Lead nurturing allows you to build relationship and set foundation for future deal making with customers. You can count yourself as an industry trusted advisor and thought leader through provision of valuable content and insights.
