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In this assignment, you will work in groups and practice writing a social media post for a university event, with a content strategy based on solid research and planning in light of the ROPE model. You will also use a generative AI tool to generate such a social media post and critically evaluate and compare both outputs. Additionally, you will document your use of AI to practice the principle of transparency.

Students have 2 weeks to complete this assignment.

**This assignment is designed for courses on strategic communication and social media. Example courses are STR222 Principles of Strategic Communication and STR330 Digital and Social Media Marketing for Strategic Communication.

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