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Ansoff Matrix

The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth. The matrix shows

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More about this material

Material Type:
Open (Access) Journal-Article
Date Added to MERLOT:
July 18, 2024
Date Modified in MERLOT:
July 25, 2024
Author:
Submitter:
Grace Jimenez
Primary Audience:
Middle School, High School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Yes
Creative Commons:
Unknown

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