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Material Detail

What Is Brand Awareness? Definition, How It Works, and Strategies

What Is Brand Awareness? Definition, How It Works, and Strategies

Brand awareness is a marketing term that describes the degree of consumer recognition of a product or service by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand.

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More about this material

Material Type:
Open (Access) Journal-Article
Date Added to MERLOT:
July 18, 2024
Date Modified in MERLOT:
July 25, 2024
Authors:
Submitter:
Grace Jimenez
Primary Audience:
High School, College General Ed, College Lower Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Yes
Creative Commons:
Unknown

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