Material Detail
Core Principles of International Marketing
This textbook can be used for an introductory level International Marketing course. Although the term ‘International Marketing’ has used throughout the book, the content will pretty much be as applicable if they are read in the context of a ‘Global Marketing’ course. Therefore, the textbook can also be used for an introductory level course in ‘Global Marketing’, and I encourage instructors of the undergraduate ‘Global Marketing’ course to adopt...
Show More
Quality
- Selected For Peer Review
- User Rating
- Comments
- Learning Exercises
- Bookmark Collections
- Course ePortfolios
- Accessibility Info
More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- February 29, 2024
- Date Modified in MERLOT:
- July 16, 2024
- Author:
- Babu John-Mariadoss, Texas Tech University
- Submitter:
-
Cathy Swift
- Primary Audience:
- College Upper Division
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International
