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Material Detail

What's the Difference Between a Perceptual Map and a Positioning Map?

What's the Difference Between a Perceptual Map and a Positioning Map?

This is a 4-minute video on YouTube. Is there a difference between a perceptual map and a positioning map? The answer is yes, no, and depends. Find our how they differ in this video.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
January 24, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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