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Material Detail

Why is Social Class a Psychographic Segmentation Base?

Why is Social Class a Psychographic Segmentation Base?

This is a 5 1/2-minute video presented on YouTube. Social class is often constructed from demographic variables, yet it is considered a psychographic variable in market segmentation and consumer behavior. Find out why in this video.

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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
January 20, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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