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Material Detail

What Tools Do We Use to Segment a Market?

What Tools Do We Use to Segment a Market?

This is a 17-minute video found on YouTube. The market segmentation, targeting, and positioning (STP) process helps answer the two critical strategic marketing decisions of where to compete and how to compete. But how do we actually segment a market - what tools can we use? Find out in this video.

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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
January 20, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
Middle School, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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