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Material Detail

Difference between a Ballpark CLV and a Full CLV Calculation

Difference between a Ballpark CLV and a Full CLV Calculation

This is a 7-minute video on Youtube. Customer lifetime value can be calculated using a simple ballpark (back of the envelope) formula, or a more robust approach take into account changing customer relationships and discounted cash flows. But what difference does this level of accuracy make to the final outcome?

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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
January 20, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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