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Material Detail

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Understanding the Product Life Cycle (PLC)

In this exercise, students complete two tables for the product life cycle – for the key characteristics of each stage and for the key marketing mix tactics for each stage. It is designed as a revision exercise and can be completed by individual students or in pairs.

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More about this material

Material Type:
Assignment
Date Added to MERLOT:
January 18, 2024
Date Modified in MERLOT:
January 18, 2024
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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