PART 1: Marketing plays an important role in the technology transfer of intellectual property process in Malaysian universities. Technology transfer is most commonly accomplished through licensing intellectual property rights (IPRs) to companies that have the capability to commercialize the technology.
Universities are the center of creating new inventions from many basic and applied research that they perform every day. Technology transfer offices (TTO) work with faculty and institute members and firms/entrepreneurs to structure deals, exploit, produce and market the university's intellectual property.
Technology transfer involves disseminating and transferring technologies, skills, knowledge, or manufacturing methods through patent licensing.
Commercialization in a research context is risky and costly but worth it for the new blue ocean market, yet the contribution helps the community and country development. The aim of technology transfer offices is to improve the commercialization of research outputs.
Existing intellectual property, innovation, and commercialization policies in Malaysia covers a large portion of the intellectual design, creation, and require an outbound open innovation policy for the exploitation of intellectual creation, design, and creativity in Malaysian public universities
It can be inferred that marketing is important in the technology transfer of intellectual property in Malaysian universities. Marketing helps to promote the technology and attract potential licensees who have the capability to commercialize the technology.
Marketing of IP
Marketing in technology transfer of intellectual property involves promoting and commercializing the technology to attract potential licensees who have the capability to bring the technology to the market.
Full article
https://sciencepark.upm.edu.my/artikel/do_marketing_important_in_technology_transfer_of_ip-73677
