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Dr Maria Nikolou, Senior Programme Manager in the Entrepreneurship Centre at Saïd Business School, introduces tools to help evaluate the assumptions. In summary, practical tools and customer development are essential in the entrepreneurial journey. They emphasize understanding customer needs, developing solutions to address those needs, and continuously iterating and refining the product or service based on customer feedback. This iterative and customer-centric approach increases the likelihood of creating a successful and sustainable business.

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