Material Detail
Price insensitivity for branded EpiPen
This exercise asks student teams to select the most important reason that consumers are insensitive to price changes in the branded EpiPen epinephrine auto-injector based on a before-class reading of a news article along with their understanding of monopoly v. competitive pricing and price elasticity of demand.
NOTE: The article in the Teaching note can be found here: ...
Show More
Quality
-
Peer Review
- User Rating
- Comments
- Learning Exercises
- Bookmark Collections
- Course ePortfolios
- Accessibility Info
More about this material
- Material Type:
- Drill and Practice
- Date Added to MERLOT:
- January 2, 2023
- Date Modified in MERLOT:
- January 8, 2025
- Author:
- Phil Ruder, Pacific University
- Submitter:
-
Cathy Swift
- Primary Audience:
- College General Ed, College Lower Division
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International
