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This article briefly looks at some of the ways that academics – and more specifically the International Gaming Research Unit (IGRU) – have been helping the gaming industry and related stakeholders in terms of social responsibility. The IGRU is a team of experienced gaming researchers from across the UK, that work together to undertake high quality research and consultancy aimed at developing effective responsible gaming strategies. Rather than outline every single initiative that we have been involved in, this article briefly overviews one project in a number of different areas including prevention, evaluation, education, research, and sharing best practice. These examples are also chosen to indicate the types of social responsibility activities that gaming companies can engage themselves in.

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