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The Pressbooks marketing team offers advice on search engine optimization to open textbook and OER creators .

At Pressbooks, we often hear the question, “how can I boost the SEO of my book?” It’s a great question because SEO (Search Engine Optimization) is an excellent way to increase your readership. However, the answer is not simple. SEO is an entire field of marketing that is constantly changing. It’s a conversation with Google, other search engines, and the searchers they serve. It’s a long game with lots of different ways to play. And as much as marketing blogs will tout their checklists and templates, SEO cannot be achieved in a few easy steps. But, in an attempt to respond to these very valid questions, we’ve developed this quick introductory guide to SEO. We’ll explain Google’s stated motivations and point to the resources you’ll need to stay up to date with the latest changes, introduce you to key concepts of SEO that can help you boost your book’s organic search performance, and suggest some ways of measuring your success.

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