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Media Innovation and Entrepreneurship

Media Innovation and Entrepreneurship

If you are enrolled in a journalism or communications program, you should shudder if your school never teaches you how to post stories to a content management system.

You should flinch if you hear the word “convergence[1] dominating course offerings but never hear about design thinking or audience-engagement strategies.

And while you should pursue grammar literacy, be wary if you are not learning how to parse the language and patterns of disruptive innovation, particularly the media disruption happening in front of you daily.

As U.S. journalism and mass communications programs revamp to prepare you to succeed in today’s rapidly evolving media landscape, there is—bar none—no better place to embrace and refine nearly every skill you will need to know than learning about media entrepreneurship and innovation.


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