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This guidebook is designed for institutional leaders and student success teams who are ready to talk openly about the students they serve and who are eager to learn practical strategies from national experts and peer institutions. We can't design an experience that meets our students where they are unless we holistically understand who they are.

For the past few decades, institutions of higher education have been making strides in the collection and use of data to inform their decisions. From enrollment data to student surveys, outcome metrics to predictive analytics, institutions collect more information on how their students move through their educational journey than ever before. These data have informed decisions on almost every aspect of the institution, providing leaders with tangible evidence of what’s working and what needs to be addressed to increase student success. 

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