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An Analysis of League of Legends: Sports as a Marketing Strategy

Professional eSports, especially League of Legends, have rapidly risen in popularity in recent years. Unlike other professional sports and competitions, there are other motivations behind League of Legends eSports. If you watch a Major League Baseball game, the teams are only interested in your viewership. League of Legends wants to see their viewers turn into players. Riot Games, the company behind League of Legends, has successfully used...

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Education / Educational Leadership

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Material Type:: Case Study
Date Added to MERLOT:: November 18, 2020
Date Modified in MERLOT:: November 18, 2020
Author:: Unknown (Know the author?)
Submitter:: Dr. Effua Ampadu-Moss

Primary Audience:: High School, College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:: Website
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: Unknown
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: Unknown