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Here is the “advanced positioning marketing simulation game” now available for free download here… Advanced-Positioning-Sim-Game-2020 This is an extension of the initial game – so it has the same look and feel to students. However, it increases the complexity of decisions by introducing a number of new rule changes, such as:

• the overall market size increases during the life of the game,
• the center (consumer preferences) of each segment shifts over the game rounds,
• each positioning cell may increase, decrease or remain stagnant throughout the game,
• there are different levels of costs for developing new products as opposed to repositioning existing products, and
• there is an ongoing product management/support cost levied on a per product basis.

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