Material Detail

In this lesson, students learn how businesses use advertising to influence the choices consumers make. Using magazines, students see that advertisements use a combination of facts and opinions to influence tastes and preferences. Students also listen to a story about a Korean-American family that owns a food cart. They learn how the business changes as a result of competition and how business owners can influence consumers’ tastes and preferences. Working in groups, students create print advertisements for the food cart in the book to see firsthand how advertisements can influence consumers’ choices through tastes and preferences.

Disciplines:

• Business  / Economics