We are approaching 2020 and are curious to look for trends that will shape the media landscape in the future. The younger generation, who were born in the digital age, now makes up a large proportion of those who consume digital content nowadays. It contributes to new buying trends and user habits, shaping next year's major content trends. Below we have listed the five biggest trends that will be relevant in 2020.
1. Voice Search
At first, we regarded Google as a digital phonebook, and so our search queries consisted of one or two words. As time moved on, we began to input longer and more specific sentences.Recently, the range of search results has skyrocketed, resulting in users having to be more specific in their queries. Partly, that has got to do with the fact that you get more precise answers that way. To ensure greater accuracy, voice search is being used more and more often these days. The younger generation automatically uses the voice feature when they ask Google for answers to their questions. Also, new technologies like Google Home and Amazon Alexa make us use our voice more often than our fingers. Since we frequently don't talk the way we write, it affects SEO as well, making search phrases become longer and more specific.
2. Customized Content and Ads
You must have, just as I did, felt a little suspicious when an ad came up offering you to buy something you have recently talked about. Visited 10ebikes.com to look through the vehicle novelties? Be ready for closing pop-up windows asking you about different kinds of bikes for the next few months. And you've probably thought of someone listening in on you. But it probably isn't the case. Today, our devices are so interconnected that a search you do on your mobile phone affects what is shown when you are sitting at your computer.Digital Connection's research shows that 36 percent of people are more likely to make a purchase when an ad is tailored to their interests and needs. Like the city that you live in, or your biggest hobby is reflected in what ads are showing.Amazon has been working with customized content on its site for some time now. They customize what you see by using data from your previous sessions. According to Gartner, 90 percent of all brands will practice at least one kind of tailored marketing in 2020. We have already seen some forms of customization, but 2020 is predicted to be the year when we’ll get to witness the emergence of personal websites on a much larger scale.
3. Video Content
Content creators are constantly challenged by new trends, and it is the social platforms that drive the development of new features.At a time when every company wants to form a “we” recognition factor, gifs, memes, and AR (augmented reality) are becoming ever-growing phenomena in pop culture. They are offering an effective format for creating a strong bond between consumers and businesses.A survey conducted by HubSpot shows that most people want to see more video content. That does not mean, however, that you should disregard newsletters (which are 55-plus's favorite content) — just like other types of content, videos need to be included in the mix.Videos have slowly worked their way up to the top, and it looks like they will stay there even in 2020.
