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In 2017, the Association for the Advancement of Sustainability in Higher Education (AASHE) and Root Solutions, with funding from the Lisa and Douglas Goldman Fund, created the Turning the Page on Campus Paper Use initiative to assist higher education institutions in developing and implementing paper reduction behavior change projects. From 2017-2019, Root Solutions trained more than 20 higher education institutions in how to use behavioral insights to save paper. Several campuses are already seeing tangible paper reduction results and are starting to apply behavior change techniques to other campus sustainability efforts.

Turning the Page: A Behavior Change Toolkit for Reducing Paper Use draws upon real world experiences from the Turning the Page initiative as well as other paper reduction campaigns. The process and interventions laid out, and the tools and worksheets provided, are borrowed from Root Solutions’ forthcoming book, Designing for Environmental Action,1 and its BEHAVIORAL Building Blocks™ framework, both of which help sustainability practitioners understand, select, and effectively apply hundreds of behavioral interventions.

The concepts, concrete examples, and tools in this guide will empower practitioners to more effectively target paper consumption behaviors at their institutions. Although this guide focuses on tackling paper reduction efforts at higher education institutions, the advice and examples provided can be applied by any organization looking to foster more sustainable behaviors. Our hope is that this guide gives you the background, inspiration, and confidence to ideate and implement the kinds of evidence-based behavior campaigns that can result in transformational impact at your organization.

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