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International business is any business activity conducted by a business in a foreign shore. Differences in consumer expectations, varying regulatory norms in different nations and changing demographics are redefining the business landscape. Advances in digital communication technologies and the growing need for ethical conduct by businesses are further complicating the matter. The nature of political relationships between countries is affecting business operations of multinational corporations. Overcoming the cross-cultural barriers has become crucial for multinational corporations to succeed.

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