Material Detail

This book aims to provide the 21st century business leader with the requisite rites of passage to discover their hidden and unrealized potential so that they begin to unleash it in their day to day wpr life. It provides simple yet genius solutions to the myriad situations corporate stewards face as they seek to create value for their organizations. A number of new concepts are introduced in the book. These include ‘thinking without the box’, ‘thinking wide and wild’, brinnovation (breakthrough innovation), winnovation (winning innovation) and co-opetition (creation of business synergies even among competitors). It introduces new theories of business intelligence drawn from nature such as the spider’s web theory, the eagle theory, the giraffe theory and the zebra theory to name just a few. The book furthermore, underscores the importance of guerrilla research methods especially when classical research formulas fail or are inadequate.

NOTE:  This is a BookBoon publication and you have to provide your email address to access it. The book is free for students, but all others only get it free for 30 days and requires a monthly subscription after that.

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