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Creando mercados para las innovaciones

Los productos y servicios innovadores suscitan comportamientos diferenciados en los potenciales clientes. Conocer cómo reaccionan esos potenciales clientes ante las innovaciones es imprescindible para poder desplegar una gestión adecuada, y no perecer en el intento de introducir innovaciones en el mercado.

Keywords:: Mercado, Comercialización, Innovación, Tecnología

Disciplines:

Science and Technology / Engineering

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Material Type:: Animation
Date Added to MERLOT:: November 23, 2019
Date Modified in MERLOT:: November 23, 2019
Author:: José María Mateu Céspedes, Universitat Politècnica de València
Submitter:: RIUNET Universitat Politècnica de València
Primary Audience:: High School, College General Ed, College Lower Division, College Upper Division, Graduate School
Technical Format:: Video, Website

Mobile Compatibility:: Blackberry, iOS (Apple), Windows Mobile, Android
Language:: Spanish
Cost Involved:: No
Source Code Available:: No
Creative Commons:: This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International

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Creando mercados para las innovaciones

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