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Business "Urban Legends"

This site refutes some of the common "urban legends" that are discussed in International classes. For example, many Marketing texts discuss the naming of the Chevrolet Nova, which sold poorly in Spanish-speaking countries because its name translates as "doesn't go" in Spanish. According to this website, that is false. There is additional explanation provided as well as links to articles about the "legend." At the current time, only 6 are discussed, but more may be added.
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Material Type:
Reference Material
Date Added to MERLOT:
May 7, 2002
Date Modified in MERLOT:
June 12, 2018
Authors:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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Comments

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Lesley Farmer
Lesley Farmer (Faculty)
5 years ago

Great website to incorporate for information and media literacy; note that some content is mature in nature.

Used in course? Yes
Time spent reviewing site: 30 minutes