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Material Detail

El Marketing Político

El Marketing Político

Este objeto de aprendizaje se centra en el concepto de marketing político. Presenta una descripción del mismo, sus principales características y sus diferencias con otros tipos de marketing similares (electoral y de gobierno). Además, presenta las etapas necesarias para llevar a cabo una plan estratégico de marketing político.
Keywords:
Marketing político, Marketing estratégico, Marketing
Disciplines:
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More about this material

Material Type:
Assignment
Date Added to MERLOT:
October 2, 2019
Date Modified in MERLOT:
October 2, 2019
Authors:
Submitter:
RIUNET Universitat Politècnica de València
Primary Audience:
High School, College General Ed, College Lower Division, College Upper Division, Graduate School
Technical Format:
PDF, Website
Mobile Compatibility:
Blackberry, iOS (Apple), Windows Mobile, Android
Language:
Spanish
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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