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"eMe: event music experience" icon

eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive videointerview how the first concert worked, from the initial idea until the web realization, with the help of web 2.0 tools. The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform....

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