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This is a free, online textbook offered by Book Boon.

'This eBook will focus exclusively on email marketing and the strategies used to implement it.

When considering a definition for email marketing, there are a number of ways to define it from the broad to the specific. Essentially, email marketing is the act of sending out emails to customers, both current and prospective. Here are some key components to what a successful email marketing campaign does:

Direct Email - Emails are sent directly to current and potential customersRetention Email - Frequent and regular emails are sent to current customersEmail Placed Ads - Marketing ads are placed within emails sent by others

You can think of these components as analogous to marketing by mail. Emails sent directly to current and potential customers are like flyers and envelopes that fill a mailbox. Frequent and regular emails are like printed newsletters sent to regular and loyal customers. Marketing ads within emails are like marketing ads within a newspaper or magazine.

In this eBook you will learn how to improve the success of your email marketing campaigns.'

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