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Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better communicate with their followers.

There is a lot of social media channels out there, and there's more springing up all of the time. And so this is not an exhaustive review or discussion of all of the social media channels that are out there, although I hope to touch on some basic principles that are really applicable to all social media channels. So for the purposes of the conversation today, I focused on the six social media channels that you can see presented on the screen, specifically Twitter, Facebook, LinkedIn,YouTube, Pinterest, and Instagram.

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