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Since its implementation in 1994, NAFTA's impacts on trade have been extensively and positively evaluated at an aggregate level, but not so much at a regional or sectorial level. Through time series analysis, this paper studies NAFTA's impact on Mexican exports of coffee beans to the U.S. The study shows a NAFTA's positive, although short-lasting effect (for two-three years) on the studied variable, mainly because the international market of coffee beans used to function on a quota system, thus preventing Mexico from capitalizing (and furthering) on the comparative advantage derived from its location, close to the U.S. market.

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