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"Novartis, commercial strategy for success" icon

Novartis, commercial strategy for success

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy and a commercial plan. It takes a practical approach and includes two interactive exercises that simulate the strategy set by students based on Novartis Spain challenges in 2008. The first exercise is the Launch of Exforge in Spain, and the second one is the Launch of Rasilez, Galvus & Eucreas in Spain. In both...

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