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Applying Writing Guidelines to Web Pages

"Web users generally prefer writing that is concise, easy to scan, and objective (rather than promotional) in style. We incorporated these and other attributes into a redesign of Web content. Doing so required trade-offs and some hard decisions, but the results were positive. The rewritten website scored 159% higher than the original in measured usability. Compared with original-site users, users of the rewritten site reported higher subjective...

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Academic Support Services / Faculty Development / Course and Instruction Design / Online or Hybrid Courses

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More about this material

Material Type:: Reference Material
Date Added to MERLOT:: April 10, 2009
Date Modified in MERLOT:: January 6, 2016
Authors:: John Morkes
Jakob Nielsen, Nielsen Norman Group
Submitter:: Cathy Swift

Primary Audience:: College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Creative Commons:: Unknown