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Market Research

Market research is an interactive technical note which shows the process of market research in a very practical manner. Students take on the role of Product Manager working for a company in the soft drinks sector, and are responsible for a new product launch. Throughout this technical note, different theoretical content and videos examples of different market research techniques (such as focus groups and questionnaires), help students to assimilate the main concepts.
Keywords:
Questionnaires, market research, Projective techniques, Focus groups
Disciplines:
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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
February 9, 2009
Date Modified in MERLOT:
April 29, 2019
Author:
 
Submitter:
idoia olazar
Primary Audience:
College General Ed
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Internet conexion. Internet Navigator
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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