1. Home
  2. Material Detail: Ecommerce at Yunnan Lucky Air

Material Detail

"Ecommerce at Yunnan Lucky Air" icon

Ecommerce at Yunnan Lucky Air

<"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China's increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy." The purpose of this case is to "explore how the local business and consumer environments affect the ability of a firm in a developing market to copy a Western... Show More
Disciplines:
Go to Material 
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

More about this material

Material Type:
Case Study
Date Added to MERLOT:
January 27, 2009
Date Modified in MERLOT:
January 22, 2018
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
Unknown

Browse...

Disciplines with similar materials as Ecommerce at Yunnan Lucky Air
People who viewed this also viewed
Other materials like Ecommerce at Yunnan Lucky Air

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.
zeeshan khokhar
zeeshan khokhar (Student)
9 years ago
What should be most effective policy which the management could adopt to bring cost effectiveness to their company?
Time spent reviewing site: 2