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Material Detail

Butlins Diversifies into Dance

Butlins Diversifies into Dance

This is a brief case study about how Butlins, a party planning outfit in the U.K.  Butlines is considering diversifying into music festivals.  The case concerns market segmentation as well as diversification, and has an international focus.
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More about this material

Material Type:
Case Study
Date Added to MERLOT:
July 1, 2007
Date Modified in MERLOT:
February 26, 2016
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed, College Lower Division, College Upper Division
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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