Material Detail
Pop-up Retail Strategies in an Omnichannel Context
The book is organized in the following parts:
Part 1: Pop-Up Retail Basics Part 2: Pop-Up Shops and Stakeholders Part 3: Practices and Strategies for Pop-Up Retailing - Primary Activities Part 4: Practices and Strategies for Pop-Up Retailing - Support Activities Part 5: Measuring Success of Pop-Up Retail Operations
Part 6: Pop-Up Analytics and Measurements...
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More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- March 12, 2019
- Date Modified in MERLOT:
- January 27, 2020
- Author:
- Hong Yu, et al., Ryerson University
- Submitter:
-
Cathy Swift
- Primary Audience:
- Professional
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Technical Requirements:
- Can also download as PDF from this site
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Accessibility Information Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution 4.0 International
