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The MOOQ Alliance, under the leadership of Dr. Christian M. Stracke, ICDE Chair in OER and Associate Professor for Open Education and Innovation at OUNL, is committed to improving MOOCs, specifically through the development and integration of quality approaches, innovative pedagogies and organizational mechanisms, with a strong focus on the learning processes, methodologies and learner support. 

The first objective of MOOQ was the development of the Quality Reference Framework that progressed through four significant phases:

• An extensive literature review, analyzing results of research studies on MOOCs, whether case studies or theoretical considerations. 
• Three online surveys distributed to learners, designers and facilitators (such as tutors and course mentors) on their experiences with MOOCs, including strengths, weaknesses, and potential.
• More than 250 completed questionnaires were analyzed as the basis for the draft Quality Reference Framework.
• Eight workshops at international conferences with hundreds of participants who reviewed the initial QRF, offering feedback on the contents related to five components of MOOC design and delivery – analysis and planning, design, implementation, realization and delivery, and evaluation.
• Interviews with 36 designers, facilitators and providers of MOOCs. The focus was on the strategic and business perspectives of the providers, primarily open education providers, especially universities offering their own MOOCs using Moodle or another open access platform. The detailed interviews ranged from 1 to 3 ½ hours.

This extensive research and analysis resulted in the first publication of MOOQ: The Quality Reference Framework (QRF) for the Quality of MOOCs.

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