Material Detail
Media Innovation and Entrepreneurship
This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to...
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More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- November 12, 2018
- Date Modified in MERLOT:
- September 29, 2020
- Author:
- Elizabeth Mays, Arizona State University
- Submitter:
-
Cathy Swift
- Primary Audience:
- Professional
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Technical Requirements:
- Read online or download as PDF, ePub, Mobi Can also purchase print copy
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution 4.0 International
