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Gamification  can  be used to  effectpositive  behavioral change in various fields, including  energy  conservation.This  paper reports  on  a survey  we conducted  to formulate a  holistic  view ofusers’ profiles  and preferences in an   Internet   of  Things   (IoT)-enabled   gamified  mobile   application   that provides  personalized energy-saving  recommendation  tips to  employees, towards  conserving energy  and  adopting a  more  green behavior  at  the workplace.The  collected insight  dictates  that a  gamified  app promoting energy saving at the workplace may become a daily habit for its users if it at least includesthree  game  design elements:  progression,  levels and  points. Additionally,    we   complementexisting    design    guidelines    about   the requirements   of   each  HEXAD   gamification   user  type   (Philanthropist, Socializer,  Free Spirit,  Achiever,  Disruptor, Player)  in game  elements,specificallyfor  energy efficiency  applications. Thus,  we apply  and  validate the HEXAD gamification user typology  in  a new  context –multicultural workplaces –as  well  as domain –energy-saving. Moreover, the  collected insight inspired us   todevise a modular, rule-based   mechanism forformulating personalized energy-saving recommendation tips tailored to the users’  profiles and  game  design choices. This   research   may  assist researchers,  as  well as  practitioners,  in designing personalized gamified behavioral    interventions,    especiallytowardsenergy    conservation inworkplaces.

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