Material Detail

This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an on-going basis. It includes a review of:

1. The role of channel management as a foundation for successful marketing 2. Investigating and selecting the right mix from a range of possible channels 3. Managing and motivating down the line through the chain to ensure performance is maximized. 

NOTE:  This is a BookBoon publication and you have to provide your email address to access it. In addition, this is a Premium publication which requires that you pay a monthly fee to access all the Premium books. However, you can get a free trial access for one month.

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