Material Detail

This revised edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants. Written by Dr. Susan Greener, a Principal Lecturer at the University of Brighton’s Business School, UK and Dr. Joe Martelli, professor at The University of Findlay, Ohio “Introduction to Business Research Methods” explains theoretical concepts in straightforward language and offers practical strategies for dealing with the challenges of conducting business research.

Business research topics include: an overview of research problems and questions, strategies for writing literature reviews, qualitative and quantitative research methods and data analysis, business research ethics, selecting population samples, designing questionnaires, conducting interviews and focus groups, participant observation, and forecasting methods in business practice.

NOTE:  This is a BookBoon publication and you have to provide your email address to access it.

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again