Material Detail

Genesis of Strategic Management by Elitsa Petrova includes six main topics. The first topic presents the strategic management by carrying out a historical review of military and business strategies. The ancient Chinese, Indian, Japanese, Greek and Byzantine strategy theories, theories of European Renaissance and strategic thought from the 18th - 19th century, the American influence on strategic thought are presented and analyzed. The key strategic business schools are discussed in the second part of the topic. The second topic examines the concept of management, the functional areas of modern management, the concept of strategy, and the concept of strategic management. The third topic examines the business environment of an organization. The fourth topic shows how to define the objectives, mission, and vision of the organization. The fifth topic presents traditional and modern models for strategic market analysis. The sixth topic summarizes the types of strategies in business.

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