Material Detail

Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers:

• Straightforward chapters that use real-world examples to illustrate key points.
• Discussion of different writing styles and techniques.
• Examples of communication materials such as press releases, creative briefs, feature articles, and more.
• Embedded videos of insights from communication professionals.
• Tips on pitching to the media.
• A collection of popular sources for further explanation.

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again