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Material Detail

McDonald’s Food Throughout the World

McDonald’s Food Throughout the World

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing.

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Material Type:
Assignment
Date Added to MERLOT:
March 15, 2017
Date Modified in MERLOT:
April 20, 2020
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Unknown

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