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Material Detail

Integrated Marketing Communications: Tools

Integrated Marketing Communications: Tools

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being promoted using a variety of promotional tools.

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More about this material

Material Type:
Drill and Practice
Date Added to MERLOT:
March 15, 2017
Date Modified in MERLOT:
March 9, 2023
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Unknown

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