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n case you are not familiar with Kahoot (and probably other similar websites) it is a quiz or survey that students undertake live in class by using their mobile phones or other Internet connected devices.

I have used this system across numerous subjects over the past year and have found the level of engagement dramatically increases – so I will be progressively adding surveys and quizzes.

This survey is designed for new students to marketing to gauge their initial understandings and perceptions of the marketing profession. Because it is conducted through a simple online voting system, student’s answers are anonymous hopefully resulting in honest responses.

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